With the AI Mode announced at Google I/O 2025, Google will become the AI search engine with the largest reach worldwide. Here you can find out what this means for marketing and how you should react.
AI Articles & Tutorials
Our tutorials show step by step how to use AI technologies — from prompt engineering to AI programming and the use of smart tools for automation
Fine-tuning OpenAI’s GPT model – benefits and coding guide
Fine-tuning allows a language model to adapt to your own specific data, significantly improving response quality. Here, we demonstrate how to enhance OpenAI’s GPT-3.5 Turbo using fine-tuning through Python and the OpenAI API or Microsoft Azure. Highlight: we’ve provided a link to the complete Jupyter notebook.
Raw data reporting: Preparing GA4 data with BigQuery and Dataform
GA4 reporting based on raw data makes marketing reporting much more accurate and flexible to model. In this tutorial, we show you how to prepare GA4 data with Dataform in Google BigQuery.
The best AI tools – from free to 50% discount
Artificial intelligence has long since arrived in everyday life – and many of the clever tools are free to use. Whether for texts, images or productivity: with these 7 AI tools, you can save time and get the most out of your job and everyday life.
Tutorial: Measuring AI traffic with GA4 and Looker Studio
AI chatbots such as ChatGPT, Perplexity and Copilot are leading more and more visitors to websites. But they don’t appear in the standard Google Analytics 4 reports. Our short tutorial shows you how to make AI traffic visible in Looker Studio.
Learn to program LLMs and chatbots – The best online courses
Developers who can code with large language models (LLMs) and AI are in high demand on the job market. And it’s not hard to get started, because there are numerous courses that can help you expand your skills. Here’s an always up-to-date overview of the most important online courses on LLMs, AI, chatbots, Python and more.
n8n-Tutorial: Scraping websites with n8n and MCP
In this quick tutorial, we will show you how to easily extract content from websites using scraping. We use a locally hosted n8n workflow and the scraping solution Firecrawl via MCP server. For ambitious beginners and advanced users.
Tech tip of the week: Connecting Cursor to Figma and other tools via MCP
Create a screen design or frontend in 3 minutes via prompt? You can! The AI-based development environment Cursor can be connected to Figma and many other useful tools using the Model Control Protocol (MCP). Here’s a collection of helpful YouTube videos.
n8n-Tutorial: Summarize text and post it on WordPress
In this n8n workflow tutorial, you create a text summary from a PDF and post it as a new WordPress page. For n8n beginners and those interested.
Tutorial: Transcribing YouTube videos with Google AI Studio
With Google AI Studio, you can transcribe and summarize YouTube videos quickly and for free – thanks to the latest Gemini models from Google. Whether for SEO, content reuse or accessibility, we’ll show you the best prompts for accurate transcriptions and summaries.