Adobe introduces Project Moonlight, a new generation of AI assistants designed to fundamentally change creative workflows through conversational operation and cross-application coordination.
Adobe announces breakthrough in agentic AI for creatives
Adobe has unveiled its vision for the next generation of creative AI assistants at Adobe MAX 2025. At its heart is Project Moonlight, an orchestrating assistant that coordinates various specialized AI agents and enables users to develop complete creative projects through natural conversations. The new technology connects with Creative Cloud libraries and social accounts to create personalized content that authentically matches individual style and brand.
The announcement comes amid a booming market for agentic AI, which is expected to grow from USD 5.43 billion in 2024 to a projected USD 236.03 billion by 2034. These autonomous systems are fundamentally different from previous generative AI tools as they can make independent decisions, orchestrate complex workflows and continuously learn from interactions. Adobe is strategically positioning itself in a market where 74% of executives already report positive ROI within the first year of deploying AI agents.
The system implements advanced context-aware storage systems that manage conversation histories, knowledge bases and action histories in coordinated architectures. As a result, Project Moonlight can not only access past projects and preferences, but also develop semantic understanding of aesthetic principles, brand voice and strategic goals. These capabilities allow the system to follow coherent creative directions from ideation to execution.
Specialized wizards in Adobe applications
In addition to Project Moonlight, Adobe is introducing specialized AI assistants in Adobe Express and Photoshop. The Express Assistant allows users of all skill levels to create polished content through descriptions that go beyond simple templates. The system allows iterations of individual elements or layers without losing already successful parts – an answer to the persistent challenge between template convenience and individual design.
The Photoshop Assistant integrates conversational interaction directly into the professional image editing environment. Users can seamlessly switch between chat-based AI support and precise manual tool control. This hybrid interaction reflects the understanding that professional creative workflows require both the speed of AI assistance and the precise control of direct pixel manipulation.
Key facts about the update:
Project Moonlight orchestrates various AI assistants into coordinated creative workflows
Context-aware systems use Creative Cloud data for personalized recommendations
Conversational operation enables natural language project development
Hybrid interaction combines AI assistance with precise manual control
Multimodal coordination creates coherent campaigns across different platforms
Market volume for agentic AI grows from USD 5.43 billion (2024) to a forecast USD 236.03 billion (2034)
Enterprise adoption shows 74% positive ROI reports within the first year of deployment
