Adobe strengthens its leadership position in AI by providing innovative solutions for businesses that seamlessly combine creative processes and marketing automation.
Launched at Adobe Summit 2025, the Adobe Experience Platform Agent Orchestrator enables organizations to manage AI agents across Adobe and third-party ecosystems. This solution addresses coordination challenges in complex workflows and significantly reduces the manual workload for marketing teams. Of particular note is the new Generative Extend feature, which allows video editors to add up to 2 seconds of AI-generated 4K video or 10 seconds of audio to clips.
The enhanced Firefly Services APIs now also support video and 3D workflows, including translation and lip-sync APIs for multilingual content localization. These innovations promise to significantly increase efficiency in the creation and adaptation of media content for global markets.
Enterprise AI orchestration revolutionizes marketing workflows
The new purpose-built AI agents for marketing automate high-volume tasks such as content resizing, targeting and data cleansing. Pilot programs show a reduction in manual work by around 40% – a significant productivity gain for marketing teams. GenStudio Foundation unifies campaign planning, asset management and performance analysis across Creative Cloud and Experience Cloud.
The financial impact of these innovations is already visible: Adobe Experience Cloud saw 50% year-on-year revenue growth, driven by a 30% increase in enterprise customers using AI tools. Adobe Content Analytics, launched in April 2025, provides attribute-level performance tracking and enables data-driven optimization of creative assets.
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Adobe has deepened its integrations with AWS, Microsoft and SAP to improve AI interoperability. NVIDIA’s new AI blueprint for video search, unveiled at Hannover Messe 2025, complements Adobe’s media intelligence tools for industrial applications and underscores the cross-industry importance of these technologies.
Morgan Stanley identifies AI reasoning and agentic AI as top business priorities for 2025, with 68% of companies prioritizing AI platforms that integrate with existing tools. The global AI market is expected to reach $407 billion by 2027, with video/3D AI tools growing particularly strongly at a compound annual growth rate of 29%.
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Executive Summary
Adobe launches Experience Platform Agent Orchestrator to manage AI agents across multiple platforms
Generative Extend enables the extension of video with up to 2 seconds of AI-generated 4K footage
Firefly Services APIs now support video and 3D workflows with translation and lip-sync capabilities
Pilot programs show 40% reduction in manual labor through AI automation
Adobe Experience Cloud records 50% year-on-year revenue growth
The global AI market is expected to reach 407 billion dollars by 2027
