Apple is planning a major expansion in AI-powered healthcare with a revamped Health app and a personalized coaching service called Health . According to Bloomberg reports, this venture, dubbed “Project Mulberry”, will be a crucial step in Apple’s healthcare strategy.
The new platform is set to launch in spring/summer 2026 with iOS 19.4 and is based on an advanced AI system that analyzes health data from iPhones, Apple Watches and future AirPods with heart rate sensors. The system will be able to provide tailored recommendations on diet, exercise and lifestyle, thus competing directly with established applications such as Noom and MyFitnessPal.
AI-supported health advice on a new level
A core feature of Health is the integration of medical expertise. The AI is trained with data from in-house Apple doctors and external specialists in the areas of nutrition, sleep, cardiology and mental health. In addition, video content from doctors will explain medical conditions and offer practical tips.
The new platform is currently being tested by staff at a new medical facility in Oakland, California. Also noteworthy is the possibility that iPhone cameras could analyze exercise form in the future, adding a new dimension to fitness monitoring.
Future prospects and competitive environment
Health is in line with CEO Tim Cook’s vision that health will be Apple’s lasting legacy. The initiative builds on existing innovations such as cardiac arrhythmia detection and could be complemented by non-invasive glucose monitoring in the future.
Advertisement
For Beginners: Learn ChatGPT for Your Job & Life
Our latest e-book provides a simple and structured guide on how to use ChatGPT in your job or personal life.
- Includes many examples and prompts to try out
- 8 use cases included: e.g., as a translator, learning assistant, mortgage calculator, and more
- 40 pages: clearly explained and focused on the essentials
In the competitive AI health services market, Samsung is developing similar features, while Google already has a presence with Fitbit’s personal AI coach. Analysts point out that Apple is lagging behind rivals in the adoption of AI technologies, making this project a critical test of Apple’s health ambitions.
Ads
Summary
- Apple is developing Health , an AI-powered health coach for iOS 19.4 (Spring/Summer 2026)
- The platform offers personalized recommendations based on data from Apple devices
- Medical expertise is incorporated through training material from Apple doctors and external specialists
- New features include food logging and potential workout analysis with iPhone cameras
- Apple emphasizes privacy with end-to-end encryption for sensitive health data
- The project competes with similar initiatives from Samsung and Google
Source: Bloomberg
