Apple revolutionizes the market once again with the introduction of Apple Intelligence, a groundbreaking system available on iPhone, iPad and Mac. Adapted to personalized needs and privacy, this innovation is at the heart of technological development.
With the release of iOS 18.1, iPadOS 18.1 and macOS Sequoia 15.1, Apple has taken a significant step towards personalized artificial intelligence. Apple Intelligence combines the power of generative models with personal context to deliver an unprecedented user experience. The use of Apple Silicon chips underscores Apple’s commitment to continue to lead the way in high-performance and secure technologies. This development reflects the broader trend in the industry where companies are increasingly turning to customized and secure AI solutions.
A striking feature of Apple Intelligence is the improved Siri functionality. This can now provide tailored responses and actions thanks to integration with generative models and advanced contextualization. Hundreds of new actions are available to users within Apple and third-party apps, making integration easier in everyday life. Whether creating, rewriting or proofreading texts in apps such as Mail, Notes and Pages – the integration of ChatGPT makes every task more efficient.
Security standards and privacy – On-Device processing instead of Cloud
In addition to functionality, the focus is also on protecting user privacy. Apple relies on on-device processing, which means that many of the AI models are executed locally on the devices. For more complex queries, Apple ensures that data is also processed securely in the cloud without ever being stored. Independent experts are responsible for verifying privacy protection by inspecting the code used, further demonstrating Apple’s commitment to data protection.
In addition, the integration of ChatGPT through Siri and other tools provides access to a variety of new capabilities while maintaining privacy. This pioneering project will both raise the bar technologically and initiate a discussion around data security and AI, particularly with regulatory challenges in the EU.
Availability and future outlook
Apple Intelligence is already available on the latest iPhone models and Mac devices with M1 or later processors. Global availability is strategically planned to address regulatory requirements and ensure an optimal user experience. The technology is proving to be a significant step in Apple’s roadmap to establish new market standards while ensuring the confidentiality and security of user data.
The new cross-border functions and the focus on secure, personalized AI will certainly bring about profound changes in consumer behavior and the use of personal technology. It will be interesting to see how competitors react to this move and how Apple Intelligence develops in the coming years.
The most important facts about the update:
Availability: iPhone 15 Pro, iPhone 15 Pro Max, iPhone 16 series, iPad and Mac with M1 or later processor.
Integration: Generative models and improved Siri functionality.
Writing and image tools: Bindings with ChatGPT and options like Compose, Image Playground and Image Wand.
Data protection: Free from cloud data storage; audits by independent experts.
Regulation and rollout: Planned expansion into the EU from April due to regulatory considerations.
And of course, our AI agents also have something to say on the subject. Here you can see the latest episode #5 of our AI Rockstars podcast: (still not 100% correct, but we’re working on it and getting closer to the desired result bit by bit :))
